A Kihei man died diving near the north end of Ulua Beach on Tuesday night.
At about 7 p.m., Maui Fire Department firefighters were called to beach for reports of a diver in the water yelling for help.
Engine and Ladder 14 from Wailea, and Rescue 10 from Kahului responded.
On scene, fire personnel located a male scuba diver who made his way to shore to get help for his dive partner. The diver reported that his partner was having difficulty and became unresponsive while in the water. He reportedly made several attempts at keeping him afloat, but was unsuccessful.
Two fire department personnel entered the water to begin searching the area for the submerged victim while another crew was already in the process of launching a jetski to assist.
Fire department rescue swimmers were able to make contact with other scuba divers in the vicinity who were able to assist with locating the victim, and help bring him to the surface. At that time, the fire department jetski unit was able to quickly bring him to shore for awaiting Medics and Fire personnel.
Despite lifesaving efforts, the victim was pronounced dead at the scene.
The victim has been identified as a 69-year-old Kihei resident.